The company produced a PSA/Commercial that featured Los Angeles Mayor Eric Garcetti and several former USC and UCLA football players. The spot ran on the Fox Sports broadcasts of A City Divided to co-promote the non-profit, Kure It, and US Storage, a real estate company. A City Divided, which chronicles the history of the USC vs. UCLA football rivalry, served as the catalyst for Rivals United for a Kure, a charitable campaign that company partner, Jack Baric created. The campaign benefited the UCLA and USC cancer research centers. To date, Rivals United has donated nearly $2 million dollars to the two hospitals.